Ipanema | Set Your Soul Free

My Firts Ipanema

I am a flip flops lover, being chubby, those high rising heels are not for my feet so if it's possible for me to wear flip flops, I'd do it. But I was with another brand, yes, it is my first time to try on Ipanema and I immediately fell in love with it.

Press Release:

To this day, IPANEMA has continuously carved a name easily attributed to a style haven. Not just in Brazil but around the globe, stylistas thrive in the concept of a pair of IPANEMA’s not just a footwear but as a reflection of one’s individuality.

Last year, the footwear label invited the stylish elite and the fashion-savvy flock of style onlookers with a majestic celebration dubbed as an Urban Jungle. This year, IPANEMA digs deep and asks the ever-important question, “What fills your soul?”

Still marked by IPANEMA’sdistinct jovial, fun spirit—embodied in its brave array of footwear designs—the leading footwear brand ups the ante of its style sensibility by foraying into the soul of its demographic of women of passion.

Beyond exuding the festive and exotic vibe of the beaches of Brazil representative of their overall brand aesthetic, IPANEMAventures into the an even greater dialogue with its consumers leading to a search of one’s soul: highlighting finding one’s Ambition, Hope, Passion, and Happiness, as vivified in the four new suites of IPANEMA’s latest collection showcased in a stylized fashion show called IPANEMA SOUL SEARCH at the Glorietta 2 Activity Center on Tuesday, August 13, 2013.

The bevy of new designs feature a narrative amplifying the new style direction of IPANEMA speaking to its consumer base not just as a fashion staple and accessory but a mirror to her personality—with an unrelenting emotional bond with the woman that she is.

Encompassing diverse tastes and personalities of today’s breadth of stylistas, the whole of the event venue witnessed how IPANEMA boasted its array of newest footwear finds with a healthy mix of neutrals and brights imprinted with patterns that still evoke its quirky flipflop stamp of braving fashion frontiers through footwear.

In a grand visual treat subdivided in the four elements of: Fire, Water, Earth and Air, the stylish lot joined a revelry of sorts, which marks the culmination of the IPANEMA Soul Search Raffle promo. Monthly winners for the months of June, July, and August are treated to a special IPANEMA VIP packs in line with the concept of spoiling her sole.  On the other hand, the grand winner is treated to a trip to Brazil, symbolic of the brand philosophy of searching her soul through numerous experiences from marveling at the wondrous sights, treating herself to a gastronomic affair and even broadening her horizons through meeting new people.