ARIEL | A Gigantic Experience at the Higantes Festival
I was one of those lucky people who got invited to witness one great day for ARIEL, a leading detergent powder brand here in the Philippines. What is the event about? Let me tell you what happened on this very adventurous day. ARIEL launched a campaign in cooperation with the upcoming festivity in Angono, Rizal which is the Higantes Festival, thus the event title, "ARIEL Higanteng Linis Higanteng Fiesta". ARIEL prepared a sumptuous free lunch for 1,000 people who would register on that day. Upon arrival, I already saw the stage set-up and the super long lines of tables covered with very clean and white table linens, at the entrance area, people were starting to line up for registration despite the scorching heat of the sun and mind you, it was a Pacquiao fight day, so most probably everyone who was there were excited to partake on a free lunch, plus free Ariel shirts, loads of fun, neighbor bonding and the free concert by Rocksteddy that will happen in the afternoon, not bad...